This article on using mobile technology for social good is part of the #Connecting4Good series & is made possible by Vodafone India.
An innovative idea has turned the black thread worn by many newborn babies in Rajasthan into an effective tool to track and record their immunization details. It is called Khushi Baby and this is how it works. Imagine an immunization camp in rural Rajasthan. A new mother walks in with her daughter who is not even a year old. She had come in for the previous immunization camp as well but, this time, she does not have the medical card she received three months ago. The card had her baby’s vaccination details but it is now lost. The health worker has no clue about the vaccines the child has or has not received. She has a standard Reproductive Child Health (RCH) register but finding relevant information in it is a cumbersome task. The child is now left with an uncertain health plan and helpless caretakers. Vaccination gaps caused by data loss are a reality in many villages across India. The country has one of the lowest vaccination rates in the world, at under 60%, which is way below the 90% target set by WHO. Many mothers don't understand the importance of vaccines and often forget about the camps.
It is to address this problem that Khushi Baby, a not-for-profit organization, came up with an innovative technology to track health data – the Khushi Baby necklace.

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The health worker or Auxiliary Nurse Midwife (ANM) assigns a new necklace to every baby on the first visit to a vaccination camp. She then uses an NFC-enabled smartphone or tablet with the KB app to scan the necklace and register the baby by entering details like name, father’s name, mother’s name, date of birth, etc. She also enters the details of the vaccines the child has received so far. The health worker scans the necklace once again after entering the details so that the updated data is available to the parents as well.
The same procedure is adopted at the next immunization camp where a health worker can scan the necklace and learn all about the child’s vaccination history with the help of the app. Currently, the app has Hindi and English language options.

The Khushi Baby project started in a classroom at Yale University. The founder, Ruchit Nagar, was part of a class focussed on creating new designs and technologies for the developing world to address the vaccination gap.

The team went to several villages in Rajasthan for field research and spoke to mothers, community members, nurses, etc.

“We had an idea that we wanted to improve the way medical data is captured, but we didn’t know what form it would take. It was only after talking to people that we realised that a black thread or kala dhaga is put around the neck of many children in that region. So we thought of using it for a larger purpose,” says Ruchit.People in many parts of India believe that the black thread protects children from the evil eye. In this way, the idea of Khushi Baby turned out to be a natural fit with the traditions and customs of the people.
The team has just finished one of the trials for the necklace in Udaipur, with a small group of 214 women. Additionally, they have rolled out the Khushi Baby system to 96 camps in northern India.

“All ANMs have an RCH register as a part of the national rural health mission. Health workers fill in over 120 columns of data in the registers each day. We are trying to collect all that data and store it on the chip,” says Ruchit, who just finished his public health degree from Yale University.The necklaces are given to the babies for free. The manufacturing cost is Rs. 50 as of now and will come down to Rs. 35 to Rs. 40 soon. Ruchit says the government is planning to provide tablets to all ANMs and health workers, which would be beneficial for this technology. “We are trying to build for the future that is coming soon,” he adds.
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The core team at Khushi Baby includes Preethi Venkat who joined Ruchit at Yale itself and Mohammed Shahnawaz, who they met in India.

Districts from Haryana, Assam and Bengal have expressed interest in this technology and the team hopes to expand to as many cities as possible. The organization is not tied to the necklace design and is prepared to adapt the product as per the needs of local populations.

“Five lakh children under the age of five die from vaccine-preventable diseases every year in India. Even in the small sample size that we were working with, we came to know about three infant deaths. The numbers open your eyes because you come to realise this is such a huge problem and so much work needs to be done in the field. We are trying to create value and empower people doing the ground work. We want to give them the right tools to ensure that no child and mother are left behind,” concludes Ruchit.
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You can contact the team by writing to them at team@khushibaby.org.